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kreatif kl festival
Celebrating Creativity with Kreatif KL Festival

Showcasing Malaysia’s vibrant arts and creative talent.

Background

overview
Kreatif KL Festival collaborated with XIMNET to refresh its digital presence and showcase Malaysia's dynamic creative industry. The redesigned website presents a visually engaging experience, combining vibrant colours and Malaysian cultural elements to reflect the festival’s artistic spirit.

The new site is designed to inspire interaction, offering a seamless and intuitive user experience for visitors. By making it easier for attendees to explore events, view programme details, and engage with the festival, the platform serves as a central hub for the creative community.

XIMNET also optimised the website for easy content management, enabling organisers to update festival details quickly and efficiently, ensuring the site remains current and engaging for both local and international audiences.
Video 1: A vibrant confluence of people, ideas, and communities!
the client
Kreatif KL Festival
The Kreatif KL Festival is an annual event that celebrates the intersection of creativity and technology, showcasing Malaysia’s thriving creative economy. Organized by the Malaysia Digital Economy Corporation (MDEC), the festival brings together a diverse community of creatives, tech enthusiasts, entrepreneurs, and industry leaders to share insights, collaborate, and explore new opportunities. Through a series of events, workshops, and exhibitions, Kreatif KL highlights the impact of digital innovation on the creative industries, with a focus on film, animation, gaming, design, and other emerging sectors. The festival is a key platform for nurturing local talent, fostering collaboration, and promoting Malaysia as a global hub for creative content.
challenges
A key challenge faced in revamping the Kreatif KL Festival website was organizing and presenting the program listings effectively. With a wide range of activities and events, it was crucial to establish a clear and intuitive system for tagging and categorizing each program. This required careful consideration of how to display essential details such as event types, timings, speakers, and locations, ensuring that users could easily filter and access the most relevant information. The complexity of managing this content, alongside the need for an engaging user experience, highlighted the importance of a well-structured, user-friendly listing system.
our approach

To tackle the challenge of effectively managing the program listings, we first implemented a clear and consistent tagging system. This involved categorizing the events based on key attributes such as event type, target audience, and timing, making it easier for users to find and filter through the offerings. By developing an intuitive tagging structure, users could quickly navigate the extensive list of activities and discover the events most relevant to their interests.

We also focused on designing a flexible yet informative event detail page. This allowed each program to present the necessary information—such as speakers, descriptions, venues, and schedules—in a concise, easy-to-read format. The aim was to provide users with a seamless experience, where they could quickly absorb the essential details without being overwhelmed.

Furthermore, to enhance the browsing experience, we introduced user-friendly filtering options. These features helped users narrow down event choices based on their preferences, ensuring that the navigation process remained streamlined and engaging. The overall goal was to provide visitors with a smooth, dynamic interface that made accessing festival information both easy and enjoyable.

Celebrating Malaysia’s creative heartbeat
The Work

Research
Our research focused primarily on benchmarking leading websites in the events and festival industry. We analyzed how top-tier platforms structured their event listings, from categorization and tagging systems to the presentation of event details. This research helped us identify best practices and uncover valuable insights into how we could streamline the user experience for Kreatif KL. By studying how other successful platforms presented their content, we were able to design a more intuitive, user-friendly layout that would cater to the unique needs of the festival’s diverse audience. The goal was to incorporate proven strategies while ensuring the website was tailored specifically to Kreatif KL’s unique objectives and brand vision.
site architecture
To ensure the Kreatif KL Festival website remains engaging and up-to-date, we prioritised a content structure that highlights the latest updates prominently. This approach keeps the site fresh and encourages repeat visits. By organising the content effectively, users can seamlessly access current programmes and initiatives. The architecture also balances a streamlined design with strategic categorisation, ensuring easy navigation and enabling visitors to find relevant information quickly. This structure fosters better user engagement while reinforcing the dynamic and vibrant nature of the festival.
Where art and innovation come alive.
Design Concept
The design for Kreatif KL Festival’s website reflects the vibrant, creative spirit of Malaysia, incorporating elements that evoke local culture and tradition. Inspired by the intricate patterns of songket fabric, the visual design features bold, eye-catching colors and textures that celebrate Malaysia’s heritage while keeping the aesthetic fresh and modern.

Figure 1: The songket pattern design incorporated in Kreatif's KL website.
PROGRAMME LISTING
The programme listings are carefully organized with intuitive tagging and filtering features, allowing users to easily navigate through events. A dynamic calendar view adds to the user-friendliness, enabling visitors to explore festival activities by date and category. This ensures a seamless experience that highlights the diversity of the Kreatif KL Festival, inviting users to engage with the wealth of cultural offerings at their fingertips.

Figure 2: The programmes page with tagging and filters.
fORM
To streamline interactions with the Kreatif KL Festival team, we introduced a versatile form under the "Contact Us" page. This form allows users to make general enquiries, share feedback, or suggest new events to feature on the website. By simplifying the process of submitting and managing event ideas, this feature provides Kreatif KL with an efficient tool to collaborate with supporters. It empowers the festival to focus on its mission while efficiently promoting and managing a dynamic range of programmes and initiatives.

Figure 3: Form under Contact Us page.
The Results

Thanks to the seamless integration of programme tagging, filtering, and calendar features, the Kreatif KL Festival website has become a vibrant and user-friendly platform that enhances event discovery. The intuitive design allows visitors to easily explore the festival's diverse offerings, ensuring better engagement and participation from the public.

With the creative and culturally rich design, the website now effectively communicates the spirit of Malaysia, inspiring a stronger connection to the festival. Admins are empowered with an easy-to-use content management system, enabling them to effortlessly update event listings, provide timely information, and keep the audience informed about new programmes.
Kreatif KL event launch
project achivements

By transforming the website into a dynamic and visually striking platform, Kreatif KL Festival has successfully elevated its online presence, making it a go-to destination for visitors to discover, engage with, and participate in the festival’s events.

Other works
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