XIMNET - The Leading Tech Agency In Malaysia

velesto energy

Energising the Future with Velesto

Driving sustainability and innovation in the energy sector.

Background

overview
In the fast-evolving oil and gas industry, a strong digital presence is crucial for staying ahead of the competition and effectively communicating with stakeholders. Velesto Energy Berhad recognised the need to update its website to better reflect its aspirations and engage a broader audience, including job seekers, investors, and partners.

Appointed by Velesto, XIMNET was tasked with revamping the company’s online platform to enhance brand visibility, improve user engagement, and align with the company's strategic goals. The goal was to create a website that showcases Velesto’s industry expertise and service excellence, providing an accessible, modern, and user-friendly experience for all visitors.
the client
Velesto Energy
Velesto Energy Berhad is a leading provider of integrated oilfield services, specialising in drilling and oilfield solutions. With decades of expertise and a strong presence in the energy sector, Velesto supports upstream oil and gas companies in delivering safe, efficient, and innovative solutions. As a trusted industry partner, Velesto is committed to operational excellence and sustainability, playing a pivotal role in advancing Malaysia's energy landscape.
challenges
Velesto faced the challenge of adapting to the rapidly evolving landscape of digital communication. Bridging the gap between the company’s brand aspirations and the public’s perception was crucial to align their identity with their goals.

Additionally, shifting user behaviours and expectations, shaped by modern digital interactions, required a tailored approach to meet these changing demands. Optimising their digital presence was vital to leverage the latest technology and better serve their audience with enhanced functionality and engagement.
our approach

The central theme guiding Velesto’s digital transformation was Shaping a Sustainable Tomorrow with Innovation and Service Excellence. By revamping the platform, we sought to align its online presence with Velesto’s strategic objectives of boosting brand awareness, fostering customer engagement, and attracting key stakeholders, including job seekers, partners, and investors.

Recognising the increasingly competitive landscape of the oil and gas industry, Velesto aimed to position itself as a leader by embracing digital innovation. The website was reimagined to serve as a critical touchpoint, effectively showcasing the company’s strengths, opportunities, and values to a diverse audience.

To enhance functionality, we transitioned from using Google Forms to a bespoke form system, ensuring a more professional and seamless user experience that reflected Velesto’s commitment to excellence.

Empowering the energy industry through digital transformation
The Work

Research & survey
To ensure the redesign aligned with Velesto’s strategic goals, we conducted stakeholder interviews to gain a deeper understanding of the company's market challenges, digital aspirations, and long-term vision. Additionally, we carried out a user behaviour survey to identify what was lacking from the perspective of key stakeholders, including partners, job seekers, and investors, enabling us to pinpoint the essential features for the website.

A gap analysis was performed to compare survey findings with Velesto’s objectives, helping us identify areas for improvement and potential opportunities. This analysis informed our recommendations, ensuring the website would better reflect the company’s positioning and future goals. Through research on the latest digital technologies and industry trends, we identified the most suitable tools to support Velesto’s digital transformation journey and create a platform that enhances engagement and user experience.
Figure 1: A slide in the workshop deck outlining Velesto's key goals.
Driving energy solutions with precision and purpose
Design Concept
The design of the Velesto Energy website centres on clarity and user engagement, with an emphasis on the "less is more" approach. By using concise text and simplified layouts, the site ensures easy navigation while effectively delivering key messages.

Strategic use of high-quality imagery and dynamic visuals helps communicate Velesto’s story, showcasing its expertise and achievements in a compelling yet accessible way. White space is utilised to maintain a clean, professional aesthetic, preventing the design from feeling cluttered while allowing the content to shine. Thoughtful spacing ensures a smooth user experience, providing a seamless flow of information and reinforcing Velesto’s commitment to innovation and service excellence.

Figure 2: The use of high quality image in Velesto's website.
The Results

The redesigned Velesto Energy website delivers a streamlined and responsive experience across all devices, ensuring users can easily access information and engage with the platform from any screen. The clean, intuitive design has enhanced user navigation, enabling visitors to find key information quickly and efficiently.
project achivements

Additionally, the integration of a robust content management system (CMS) allows Velesto to update and manage content with ease, without requiring technical expertise. This increased flexibility not only ensures that the site remains up to date but also enhances Velesto's ability to engage stakeholders and showcase their latest achievements in real-time.

Other works
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